QuantumDigital Partners with TracyLocke on Pizza Hut Campaign
AUSTIN, TX—Jan. 4, 2011—QuantumDigital, Inc., the turnkey provider for measurable direct mail, on-demand digital printing and email marketing, and Dallas, Texas-based TracyLocke, integrated marketing agency, announced they have entered into a strategic marketing partnership. This partnership will enhance TracyLocke’s direct marketing capabilities for its Pizza Hut campaign through the use of technology.
With more than 20 years of experience in direct marketing, QuantumDigital’s technology will be leveraged to allow TracyLocke’s Pizza Hut account management team to deliver customized direct marketing solutions that support new store launches and openings.
“We have the technology and expertise to work with advertising and marketing agencies in helping their clients achieve strategic marketing goals. As an industry leader, we develop automated solutions that allow agencies to easily upload, consolidate and distribute creative to clients,” said Eric Cosway, executive vice president and chief marketing officer, QuantumDigital Inc. “We look forward to helping TracyLocke empower Pizza Hut with the marketing flexibility it needs, while ensuring the agency delivers the exceptional client experiences critical for retaining and expanding business.”
QuantumDigital’s automated marketing programs deliver measurable results and produce continuous revenue streams for the company’s agency partners. Through a partnership with QuantumDigital, agencies are able to integrate their clients' campaigns with innovative technologies designed to streamline marketing production, enhance campaign performance and deliver response metrics. Robust data and detailed metrics enable agencies and their clients to make strategic decisions toward achieving campaign goals.
By streamlining production through automated marketing and response, QuantumDigital helps its agency partners to define triggers and processes to automate production of a single marketing communication piece or to initiate a multi-touch, multi-channel direct marketing campaign.
The decision to partner with QuantumDigital was made by TracyLocke to increase the overall efficiency and effectiveness of Pizza Hut's direct marketing initiatives in support of new store openings.