QuadDirect Advances In-line Direct Mail Production with 12-Unit, Double-Web Press
SUSSEX, W—April 3, 2012—QuadDirect, a division of Quad/Graphics, is completing installation of a new “Press-Plus” solution for in-line direct mail production that promises higher response rates and improved ROI. Its modular, component approach provides clients greater direct mail capabilities and flexibility, while retaining the speed and efficiencies of in-line production.
The new system can be customized to produce more sophisticated direct mail pieces using the latest response-driving inkjet and finishing techniques. In-line mail sorting helps shorten production cycles and lower costs overall compared to prior systems.
The 12-unit, six-color, double-web offset press configuration is equipped with inkjet, inspection, sorting and mailing technologies. Folding, perfing, cutting and gluing options support a wider range of page-size and page-count options. Varnishes and spot colors, UV coating, high-speed label application, and advanced inkjet addressing and personalization are additional features that give direct marketers even more options in creative design and format execution.
“Our newest press installation redefines in-line direct mail printing by building in the newest component capabilities required to produce increasingly personalized, targeted and engaging direct mail promotions,” said Joel Quadracci, chairman, president and CEO of Quad/Graphics. “This press system reflects Quad’s continuing commitment to innovation, technology and leadership in inline direct mail production.”
Steve Jaeger, president of QuadDirect, added that Quad’s end-to-end in-line solutions create finished, mail-ready direct marketing pieces in a single, continuous production workflow.
“Traditionally the efficiencies of inline production came at the expense of feature and format flexibility,” Jaeger said. “With this innovative Press-Plus design solution in our Pewaukee, WI, location, we are able to customize and configure the press to deliver a much greater range of direct mail formats, features and solutions, while helping control both production and mailing costs.”
Typical applications include press-pasted booklets, self-mailers with single- or double-card applications, self-mailers with unique pocket designs, inline envelope packages with multiple components and much more.
Quad’s well-known reputation for advanced inkjet applications is supported by multiple inkjet stations that can produce multicolor, high-resolution personalization and messaging in more ways and more places. Specialized QuadTech controllers are able to simultaneously drive multiple inkjet units to give clients more ways to apply personalized and customized offer information driven by increasingly sophisticated customer data integration systems.
In addition, patent-pending mail sorters at the end of the line automatically sort mail to achieve maximum postal savings and improve speed-to-market. QuadTech also designed and installed a quality control system to ensure the highest level of mail piece component and addressing integrity.
“This new quality control system examines every piece as it makes its way through the process,” Jaeger explained. “If a flaw is detected at any point, the system sorts out the flawed piece at the end and automatically creates a new one.”
Quad/Graphics (NYSE: QUAD) is a global provider of print and related multichannel solutions for consumer magazines, special interest publications, catalogs, retail inserts/circulars, direct mail, books, directories, and commercial and specialty products, including in-store signage. Headquartered in Sussex, Wis. (just west of Milwaukee), the Company has approximately 22,500 full-time equivalent employees working from more than 50 print-production facilities as well as other support locations throughout North America, Latin America and Europe.