Quad/Graphics to Produce Majority of L.L.Bean’s Catalogs Through 2014
SUSSEX, WI—Feb. 10, 2011—Under a newly signed agreement, Quad/Graphics will print the majority of L.L.Bean’s catalogs through 2014. The agreement, which continues the partnership launched in 2008, takes effect in January 2012 and covers all of L.L.Bean’s Men’s, Women’s, Kids’, Signature, Direct to Business and core prospecting catalogs.
Under separate agreements, Quad/Graphics continues to provide 100 percent of the legendary Maine marketer’s prepress work as well as 100 percent of its studio photography for all product lines in print and Web/e-commerce.
“Print has always been an essential element of L.L.Bean’s marketing approach and continues to be in today’s multichannel marketplace,” said Nancy Dynan, L.L.Bean Vice President of Corporate Marketing. “Our renewed partnership ensures the L.L.Bean brand will continue to have the support of Quad/Graphics’ advanced print capabilities and services, and will benefit from Quad/Graphics’ ongoing commitment to innovation.”
“L.L.Bean is everything a leading multichannel marketer must be in order to succeed in today’s highly competitive marketplace,” said Joel Quadracci, Quad/Graphics Chairman, President & CEO. “Few companies can claim a full century of growth and success. All of us at Quad/Graphics are proud to be supporting the L.L.Bean success story.”
Added Quadracci: “We share L.L.Bean’s focus on innovation, high-quality products and achieving 100 percent customer satisfaction. L.L.Bean sets the bar high for their business partners and Quad/Graphics employees are up to the challenge of providing top quality and customer service. Our extensive multichannel services and capabilities, from our state-of-the-art gravure technology to our advanced co-mailing capabilities, will continue to bring the power of print to the partnership, today and into the future.”
About L.L.Bean, Inc.
L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown substantially, the company remains committed to the same honest principles upon which it was built – a focus on the customer, continuous product improvement and innovation, respect for people, preservation of the natural environment and a 100% satisfaction guarantee. The 220,000-square-foot flagship campus of stores in Freeport, Maine, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors each year. L.L.Bean can be found worldwide on www.llbean.com.
Quad/Graphics (NYSE: QUAD) is a global provider of print and related multichannel solutions for consumer magazines, special interest publications, catalogs, retail inserts and circulars, direct mail products, books and directories. Headquartered in Sussex, Wis. (just west of Milwaukee), the company has approximately 26,000 employees working from approximately 80 locations throughout the United States, Canada, Latin America and Europe. As a printing industry innovator, Quad/Graphics (www.QG.com) is redefining the power of print in today’s multimedia world by helping its clients use print as the foundation of multichannel communications strategies to drive their top-line revenues.
Source: Company press release.