Quad/Graphics Acquires Creative Agency to Boost European Marketing Services Platform
WARSAW, Poland - September 25, 2018 - Quad/Graphics Europe, the Poland-based subsidiary of Quad/Graphics, Inc., has acquired Peppermint Warszawa - a strategic and creative agency specializing in creating and implementing print and digital campaigns. The acquisition bolsters Quad’s transformation to a marketing solutions provider with an industry-differentiating integrated marketing platform that helps brand owners worldwide reduce complexity, and improve process efficiencies and marketing spend effectiveness across all media channels.
Peppermint Warszawa is headquartered in Warsaw, Poland, near Quad/Graphics’ growing base of European operations, and serves clients in multiple countries.
“Quad is extremely pleased to welcome Peppermint, which shares our 3.0 vision for reinventing how clients plan, create, deploy, manage and measure marketing campaigns more efficiently and effectively across all media channels,” said Joel Quadracci, Chairman, President & CEO of Quad/Graphics. “We continue to strengthen our solutions set worldwide to provide unparalleled value. Quad can fulfill traditional agency functions - such as creative and media strategy, and campaign creation - while also providing integrated marketing execution across multiple channels. We eliminate the complexity and inefficiencies of managing multiple vendors, while increasing the effectiveness of their go-to-market efforts.”
“The combination of Peppermint’s experience and expertise in the advertising market with Quad’s leading-edge technology and platform will enable us to dynamically develop and implement the Quad 3.0 corporate strategy together, and bring greater value to brand owners and retail chains,” said Bartek Cymer, co-founder of Peppermint and newly appointed General Manager for the company. “Our companies are well-matched, and we are confident in the value we are creating for all stakeholders through this business combination.”
As part of Quad, Peppermint now offer a comprehensive portfolio of solutions, from marketing strategy and creative services through integrated execution and full media support. Peppermint’s expertise at launching new brands, formulating B2B and B2C communication strategies, designing advertising campaigns, and expanding and leveraging creative concepts complements Quad’s strengths in print execution, including in-store signage and displays, and retail print circulars.
Peppermint will continue to operate under its existing brand. The terms of the acquisition were not disclosed.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.