Quad/Graphics' Three-Year Book Strategy Includes Investing in 20+ New HP Color Digital Web Presses
SUSSEX, WI—January 15, 2015—Quad/Graphics Inc. has announced a three-year strategy to transform its book platform to give publishers a full range of options for producing and delivering books on demand, bringing zero inventory and just-in-time delivery closer to reality. The plan includes investing in:
- 20 or more HP high-speed color digital web presses—the widest, most productive technology available in the marketplace today;
- Front-end workflow solutions for accepting orders and putting them immediately into production; and
- Back-end integrated systems for finishing, distribution and fulfillment, including shipping directly to the end recipient with an auto-generated invoice.
"Our announcement today supports our continued focus on transforming our company and industry to create lasting value for clients and shareholders," said Joel Quadracci, Quad/Graphics chairman, president and CEO. "The innovation opportunity in books is enabled by new digital print technologies that are profoundly changing book publishing economics."
Traditionally, book publishers have had to carry large inventories, a significant portion of which may go unsold and become obsolete. "With this investment in digital presses and integrated systems we can support a broad industry transition to a print-on-demand, zero-inventory model," Quadracci added. "Our digital press solution will help redefine the entire book supply chain, giving publishers increased customization and versioning capabilities; faster time-to-market; reduced waste, inventories and obsolescence; and lower fixed costs. Accordingly, publishers will be able to focus more on content and have the ability to redeploy the capital previously tied up in inventory to other initiatives."
Quad/Graphics’ three-year strategy to transform its book platform is already underway. The company will put into production five HP color digital web presses this year, the first of which it will begin installing this month. The other 15-plus presses will be installed in the remaining two-year period. Once all units are installed, Quad/Graphics will have the capacity to produce nearly 3 billion color pages each month.
"HP’s innovative technology supports our strategy to transform our book platform to help publishers bring printed content to market faster and more cost effectively," relayed Quadracci, noting that the overall volume of digitally printed books are forecast to increase 15.2 percent annually through 2019 according to a recent digital book printing study by Interquest, a market and technology research firm. "Our digital printing transformation strategy will allow us to gain additional market share and grow this segment of our business."
Quadracci also noted that printed consumer trade books are showing surprising strength versus what had been expected to be a dramatic shift to e-books. According to Nielsen BookScan, AAP and other book industry reporting, there was an increase in printed books sold in 2014. According to a recent Bowker study, there continues to be significant annual increases in ISBN-registered book titles being fueled by small publishers and self-publishers who want to see their books in print. Additionally, a new Nielsen Books & Consumer survey shows that printed books are outselling e-books by a healthy 2-1 margin.
"We aim to be the book producer of choice," Quadracci concluded. "We have a clear vision for the future of this industry and we are taking the bold, necessary steps to realize that vision for the benefit of a $30 billion book publishing industry."
Quad/Graphics, a leading global printer, is redefining print in today's multichannel media world by helping marketers and publishers capitalize on print’s ability to complement and connect with other media channels. With consultative ideas, worldwide capabilities, leading-edge technology and single-source simplicity, Quad/Graphics has the resources and knowledge to help its clients maximize the revenue they derive from their marketing spend through channel integration, and minimize their total cost of print production and distribution through a fully integrated national distribution network. The company provides a diverse range of print solutions, media solutions and logistics services from multiple locations throughout North America, Latin America and Europe.