Quad Express Is First U.S. Printer to Purchase a VUTEk GS3250 from Heidelberg
As for the new VUTEk printer, “We plan to produce promotional marketing kits to inform existing and potential clients of the benefits of using VUTEk GS3250,” Garcia said. “We will use the equipment as a vehicle to produce press releases, flyers, mailers, samples, and so forth. The prospect of being able to take advantage of Heidelberg service on the new VUTEk machine was also very attractive,” Garcia said.
“Quad Express has been a Heidelberg customer since the late 80s. We know their level of service is always above par. Heidelberg’s history and reputation were instantly appealing to us when EFI and Heidelberg announced their partnership.”
A Winning Proposition for Growth-Minded Printers
The VUTEk GS Series expands the high-margin opportunities of grand-format applications to help commercial print businesses achieve higher levels of competitiveness, profitability, and growth. By adding this technology to its portfolio, Heidelberg gives printers the ability to complete the high-margin jobs—posters, banners, backlit signage, outside displays, as well as specialty fine art reproduction, fabric and upholstery decorating and package prototyping—their customers used to go elsewhere to buy. In turn, this promotes better collaboration with the printer’s client base.
“Our aim in adding EFI’s VUTEk GS3250 to our portfolio is to support commercial printers like Quad Express in growing their core businesses by enabling them to offer more flexibility to their clients,” said Dan Maurer, Vice President, Product Management Digital Print and Postpress for Heidelberg USA. “The VUTEk machine delivers superior photorealistic quality, and, in combination with Heidelberg’s world-class color-matching expertise, ensures that all products produced for an integrated marketing campaign will achieve the same color consistency. It’s a win-win proposition for a forward-thinking printer like Quad Express.”
Established in 1985 and with a workforce of 40 full- and part-time employees, Quad Express primarily serves businesses in the San Francisco Bay area, but also distributes nationwide. The company reports multi-million dollar revenue and plans to grow its sales by 15 percent this year, thanks to the addition of the VUTEk GS3250.