American Media Launching Reality Weekly Printed Magazine
NEW YORK—Nov. 14, 2011—American Media, Inc. (AMI), the leading publisher of celebrity magazines and websites in the United States, is launching Reality Weekly, the first weekly magazine devoted exclusively to the hottest reality shows on TV and their stars, and a companion website. The combination fulfills a fan’s fantasy of one-stop shopping for the juiciest news and sound bites of the week, and what didn’t make it onto the screens.
Reality Weekly will feature glossy pages splashed with photos of reality TV’s biggest stars with news, recaps, tidbits and inside scoop. Each issue will include a rotation of star-studded contributors, including Simon Cowell (“The X-Factor”), Ryan Seacrest (“American Idol”) and Donald Trump (“The Apprentice”).
Reality Weekly will be sold on newsstands as well as at all major mass merchants and drug chains such as Walmart, Kroger, Dollar General, Winn-Dixie, Kmart, A&P and Rite Aid beginning in January 2012. Each issue will be priced at $1.79.
Richard Spencer, editor-in-chief of the U.S. edition of OK! magazine, will also be the editor-in-chief of Reality Weekly. Spencer was the launch editor of In Touch, as well as four large, successful newsstand celebrity magazines in the United States.
“I’m proud to introduce a magazine that gives readers the news they want about television’s most popular genre,” said David J. Pecker, AMI chairman, president and CEO. “Print remains one of our most effective mediums, which is why Reality Weekly will be a showcase launch of 2012.”
“If you love reality TV, you’ll love Reality Weekly,” added Spencer. “This magazine looks like nothing else in the market. It reflects the fun and unpredictability of reality TV and presents a fast moving mix of what America enjoys so much about reality TV—it’s uncensored and addictive. This will be the number-one authority on reality television and will have more access than any other celebrity title.”
The launch of Reality Weekly underscores AMI’s role as the largest celebrity and entertainment news group in the industry, with a total audience of over 40 million across multiple platforms. AMI’s related brands include OK!, Star, National Enquirer, RadarOnline, Country Weekly, Soap Opera Digest and Soap Opera Weekly.
About American Media
American Media, Inc. owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI’s titles include Star, OK!, National Enquirer, Globe, Country Weekly, Soap Opera Digest, Soap Opera Weekly, Pixie, Shape, Men’s Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI’s magazines have a combined total circulation of almost 7 million and reach more than 55 million men and women each month. AMI’s digital properties reach an average of 10 million unique visitors and 80 million page views monthly.
Source: American Media.
