PUBLICATION PRINTING OUTLOOK --Challenging Issues
* The average company in the U.S. produces 2.4 unique custom publication titles with an average frequency of 9.3 times per year. (The physical form of a custom publishing effort can vary widely, but by far and away the most common end products are print-based magazines and newsletters that are 100 percent funded by the sponsoring company. Other applications of custom content include e-newsletters, Websites, books and a host of other mediums.)
* Corporate America produces more than 50,000 unique custom publications annually and spends $15 to $20 billion each year doing so.
* The average custom publication has a circulation of 18,587 copies.