PUBLICATION PRINTING OUTLOOK --Challenging Issues
"Looking further ahead, while magazines are indeed a relatively mature market segment, they still represent a cost-effective means of delivering value to both readers and advertisers," Paloian continues. "If the national and global economies experience a return to higher levels of prosperity, and the world political situation remains relatively stable, then magazines will likely maintain their historical year-over-year two to three percent growth."
As always, there continues to be a significant range of performance within any given sector, such as women's services, men's lifestyle, home decor, etc., Paloian points out. "Consumer magazines in general seem to be faring better than many of their business-to-business counterparts," he adds.
Effective and efficient supply chain management—from image creation to final distribution of the printed product—continues to gain heightened focus by both printers and publishers.
"In response, Quebecor World continues to develop premedia and logistics solutions that help create additional value for our customers. Our ability to offer publishers "one-stop-shopping" solutions that allow them to leverage their own volume across their entire operation for a wide range of products and services is a significant growth opportunity.
"The fact that we are the market leader in so many market segments also positions us to introduce clients to nontraditional technologies that may help drive new advertising and subscriber revenue," asserts Paloian. "Our innovative and personalized direct mail capabilities, along with our extensive experience in developing printed interactive games, are gaining increased attention from magazine publishers."
Plants See Changes
Cadmus Communications, Richmond, VA, closed out the year by announcing several actions it says were intended to rationalize capacity and improve utilization in its special-interest magazine operation. The plan called for closing the organization's publication printing operation in East Stroudsburg, PA, with the work relocated to its facilities in Easton, PA, and Richmond, VA; as well as closing its reprint operation in Easton, PA, with this business being transferred to existing reprint centers in Easton, MD, and Lancaster, PA.