The Promotional Products Sales Challenge
Scott Cappel is a printer's printer. San Diego-based, Scott led his company, not only as its owner, but also its one and only sales rep. Ever. When he sold his client list, he faced a choice: Either walk those awful beaches under perfect skies and play dreary golf day after day or … dive back in to another sales challenge. Tough choice, Scott!
In this Short Attention Span Sales podcast episode, Bill Farquharson interviews his longtime friend and introduces him to Kelly Mallozzi so you can hear about Scott’s journey from master printer to Certified Master Advertising Specialist (Yep, that’s a thing).
Think it’s easy to sell promo? Think again if your goal, like Scott’s, is to do it profitably.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at email@example.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.