Ironside Press — Old-Fashioned Elbow Grease

"We realized that our competition was less about XYZ Printing down the street and more about the Yellow Pages, radio, television, or any other medium out there competing for our customers' limited marketing budgets," he adds. "We started spending less time complaining about the competition and more time thinking about and providing solutions to our customers. I believe that this mindset is at the heart of our success."