CGX’s emerge Event: Creating Content, Memories
CGX rolled out a blue-ribbon panel of keynote speakers for the event, led by legendary Miami Dolphins quarterback and NFL Hall of Famer Bob Griese. A member company, Wimmer Cookbooks in Memphis, TN, is producing a book by Griese and his wife, "Griese Spoon," which features a number of recipes from other sports stars, entertainers and performers. Griese related stories about his playing days with the Dolphins, which included Super Bowl titles in 1973 and 1974. Creating a winning attitude was a general theme, according to Grohs.
Other speakers included Jim Cartwright, senior vice president and managing director for Saatchi & Saatchi X and a 25-year veteran of the printing industry. Brad Davis, the CMO of Opus Bank and a member of the Retail Marketing Hall of Fame, joined Laurie Tucker—senior vice president, corporate marketing for FedEx Services—with their insights into brand image and enhancement.
The keynoters addressed a somewhat different crowd than at past emerge conferences. "We saw a lot more decision makers this time around," Grohs notes. "Instead of a graphic designer, the CMO came, the vice president of marketing or the president. The list of attendees seems to be expanding in terms of influence."
The Premiere Series of panel discussions returned this year with tracks for digital and marketing. In all, there were 54 educational breakout sessions. The key to their success, Grohs stresses, is the presentation of fresh and relevant content.
"If people are taking three, four days out of their week to spend with us, we've got to make sure there's a good return on that," he says. "The feedback continues to be overwhelmingly positive. We've already received e-mails from people that attended certain breakout sessions who want to do a presentation on a particular topic at next year's show."