Printing Not Among the Industries Worst Affected by the Recession
Of course, results vary dramatically from company to company. According to NAPL’s economists, recessions redistribute market share and coming out on the right side of redistribution requires becoming more productive, more competitive, and more valuable to clients. It also requires finding opportunities in the structural changes that continue to redefine the commercial printing industry. Finding opportunity in change—both structural change and cyclical change—is a defining characteristic of NAPL Leaders, companies that have grown nearly nine times faster than the industry over the last nine years.
PERC has been providing action steps for coming out of the recession on the right side of redistribution with its comprehensive State of the Industry Series. The series includes the NAPL State of the Industry Report, Seventh Edition; SOI: Strategic Perspective, 2008; and Printing Business Conditions. The State of the Industry Series is sponsored by Heidelberg (www.heidelbergusa.com).
Other NAPL economic response resources can be found at www.napl.org, or on the association’s economic blog at www.NAPLBizTrends.org. Additional action step ideas are discussed in the association’s white paper “Choosing Not to Participate in the Recession,” a new white paper due out in March entitled “Finding Opportunity in the Recession.” Both are available free at www.napl.org/requestform.
Under the direction of Chief Economist Andrew Paparozzi, NAPL’s Printing Economic Research Center analyzes data for the entire commercial printing industry in North America, monitoring business and financial data monthly to track and project industry status and trends. The Printing Economic Research Center is considered the most comprehensive and accurate resource on industry data.
NAPL, the National Association for Printing Leadership, is a not-for-profit business management association representing companies in the $120 billion graphic communications industry. NAPL’s comprehensive slate of business-building solutions provides company leaders with the management tools they need to make informed business decisions in an ever-changing market environment. The association also handles the administration of NAQP, the National Association of Quick Printers, which specializes in the unique concerns of small Printers nationwide, and the industry’s Research and Engineering Council, which is dedicated to manufacturing technology and productivity improvement issues. For more information on NAPL or its affiliated associations, visit www.napl.org or call (800) 642-6275.