Do Not Mail Initiatives -- Truth Outweighs Hype

DEPENDING ON your point of view, the news out of San Francisco is either devastating or a continued call to arms in the battle against Do Not Mail proponents and their efforts at passing legislation at the state and federal levels. On March 31, the San Francisco Board of Supervisors voted in favor of a non-binding resolution urging both the California state legislature and the United States Congress to establish a Do Not Mail registry. That it was passed in San Francisco, the green epicenter of the world, should come as no shock. This is the same governing body that has repeatedly introduced legislation that would prohibit its downtown commercial buildings from leaving the lights on after hours—creating a darkened city skyline in the name of electricity conservation.