PRINTING INDUSTRY VETERANS — LASTING IMPRESSIONS
This issue was easily explained away. “The guy came in with red tinted glasses,” Savin explains.
Al Sherlock, 61
New York City
“There are always the people who torture you on press checks and make your life insane,” Al Sherlock laments. “But there are also a lot of good and honest people in this business.”
Sherlock started working full-time for Hallmark Litho while still a sophomore in high school, until the state caught on. He was pulling down a buck an hour but, though he was forced to cut back his hours, the blow was cushioned when minimum wage was bumped up to $1.25 an hour.
Upon graduating from high school, Sherlock obtained a degree in graphics management from Carnegie Mellon in Pittsburgh. After a stint with Herbick and Held, he took a tour of the New York printing scene, with stops at shops including book publisher Holt, Reinhart Winston, book printer Multi-Print, sheetfed and web printer Clarendon Press, and Potomac.
Sherlock was a part of publishing history at Hallmark Litho in 1961, when the company printed Henry Miller’s “Tropic of Capricorn” for publisher Grove Press. The book, first published in France but banned in the states for nearly 30 years, was a lightning rod for controversy as it begged the freedom of speech question. As for Sherlock, he was utterly floored by the unexpurgated use of four-letter words.
One major change Sherlock has witnessed involves the volatility of today’s print buyers; no longer is it a destination occupation. “In the old days, you dealt with someone who had a long career, and you could follow that person from corporation to corporation.”
Edward Treis, 84
Menomonee Falls, WI
A week after purchasing the company where he’d worked for five years, Edward Treis must have thought he had made the mistake of a lifetime. R&L (later redubbed Arandell, a phonetic match) was in danger of losing its top client, which would pretty much put Treis out of business. A competitor, E.F. Schmidt Co., had essentially snaked away the big fish from Arandell. Treis was virtually caught flat-footed and needed to act quickly.