Google Greenwash: 'Go Paperless' Pact –Michelson
Unlike Toshiba's "No-Print Day" debacle, we can't threaten to boycott Google, and most of the Paperless Coalition's other members are not exactly household names. But, I do encourage everyone in the graphic arts to sign up at www.paperless2013.org. The initiative plans to promote itself through social media outlets such as Twitter, Facebook and Google+. Using these mediums to attack the campaign at a grassroots level will hopefully help Google "see the forest for the trees."