Colorful Marketing Opportunities —Sherburne
Nevada City, CA-based LectraMedia used this approach to generate interest in, and awareness about, the value of variable data printing among its clients. Partnering with local marketing associations, the company has run variable data design contests for the past two years, with a substantial cash prize for the most creative entry with the highest business value. Not only did they host an educational event where they recognized the winners, they also invited the industry trade press and local business press to the event, garnering both local and national coverage for the program.
Creative and Colorful
Investing in keeping your color expertise up to date is an important element of marketing your business. I hope you will take the opportunity to look at the new colors, and see how you might leverage them with your customers. I would love to hear about any creative approaches you come up with, and the results that they deliver.
Speaking of which, Pantone is sponsoring a contest that, perhaps, you can participate in.
“There are a lot of YouTube videos about Pantone, and we thought it would be fun to use that medium to show how people dispose of their old PANTONE guides,” adds Brown. “We have seen them used as table leg props, projector stand elevators and some really funny things, as well.”
So, Pantone invited customers to create fun videos of how they dispose of the old guides and then post them on YouTube. Finalists will get a 35 percent discount off of new PANTONE guides and have the chance to win some cool prizes.
If you don’t want to participate, at least, go check out YouTube, especially if you haven’t been there before. Talk about a new marketing medium—you might be surprised to see who is there. Search on Kodak, for example...