Colorful Marketing Opportunities —Sherburne
Bone up on the new color trends that Pantone is documenting, and put together a customer seminar. There are lots of resources available on the Website (www.Pantone.com), and each new palette is prefaced with descriptive text that will help you in explaining it to your customers. Maybe you can even secure a speaker from Pantone to help you with a seminar.
And, it looks like more new, trendy colors will be coming because Pantone already has its “VIEW Home 2008” offering on its Website.
Holding educational seminars for your customers is a terrific way to market yourself, whether the topic is color, or it is another topic that shows off your company’s expertise. For larger customers, you can even take these seminars on-site. If you add a free lunch to the mix, you will probably get an even better turnout. Or an evening seminar could be held in a fun venue, combined with a little food and drink. It is a great way to interact with your clients on a different level, enhancing both your relationship with them and their perception of you as a thought leader.
If you choose to do a seminar on the new PANTONE colors, perhaps you could partner with a designer or two to develop some pieces that use these new colors. During the session, the designers can discuss the designs and why the colors were exciting to them. Or you could sponsor a contest. Designers love the opportunity to get their work out there, and to add to their portfolios in new and creative ways. What better way than using the newest, trendiest colors? Then, your event can include recognition of the contest winners. And, maybe you can get some new, trendy promotional materials for your business out of this contest or, at a minimum, some good PR.