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INDUSTRYNEWS
Peter Max Promotes Green Media Show
MERCER ISLAND, WA--A team of vendors came together recently to produce a limited edition Peter Max poster, using one of the greenest workflows available. Created by Max to celebrate SustainCommWorld's 2008 events--The Business of Green Media and The Green Media Show--the poster is a great example of what can be accomplished on a fine art level using FSC-certified paper and VOC-free inks, as well as being printed at a carbon neutral location.
"For me, art has always been a celebration of beauty," says Max. "And what is more beautiful than a sustainable blue-green planet? I am very honored to have created a poster for SustainCommWorld. The media is the canvas, and the more we use it to paint a sustainable future, the better the chances that our endeavors will come to fruition."
The poster was created through the collaborative efforts of the Peter Max Studio, SustainCommWorld, paper supplier Appleton Coated and printer EarthColor. The sustainable printing process conducted by EarthColor included green chemistry principles, virtual proofing, 100 percent wind-powered energy, recycling all residual materials and capturing VOCs from press wash via bio-oxidation. Inks from INK Systems contained zero VOCs and were cured without UV.
The posters are being used by SustainCommWorld to promote The Green Media Show, which will be held October 1-2 in Boston. The first 300 conference registrants will receive a personalized, signed copy of the poster.
Rainforest Alliance Honors Papermaker
NEW YORK--The Rainforest Alliance announced its 2008 global honorees, recognizing them for their sustainable supply chain decisions and longtime support of conservation work, at its annual gala held here in May.
Mohawk Fine Papers was honored for its many sustainable initiatives, including sourcing fiber from responsibly managed forests, using high percentages of recycled fiber in its paper, producing many FSC-certified papers, purchasing Renewable Energy Certificates (RECs), matching 100 percent of its electricity usage with RECs from windpower projects certified by green-e and manufacturing paper within the company's carbon neutral production processes.
