Next on Komori’s press tour was Modern Postcard, of Carlsbad, a full-service provider of postcard-based direct mail services and direct marketing/Web-based campaigns. The company recently purchased an eight-color, 40˝ Lithrone Super Perfector with double coaters (4/4 configuration), after experiencing much success with its six-color LS40P (4/2 configuration with UV) and 40˝ Lith-rone RP (5/1). The Super Perfector became operational in February and is producing approximately 1,700 to 2,000 jobs per weeks, running at speeds of up to 13,000 sph, with 24 to 32 jobs ganged per sheet.
Modern Postcard prints all of its own material, which includes a wide variety of flat, folded and specialty postcard products printed in full color on premium card stock. To date, Modern Postcard has printed more than a billion cards and has helped a quarter million customers launch, promote or grow their small businesses in 40-plus industries across the nation. The company also provides highly targeted mailing lists and works on thousands of direct mail campaigns each month.
The majority of clients are small businesses, including one-office operations and in-home businesses, such as creative, advertising, design, freelancers, graphic artists (artists of all kinds) and photographers. All of whom depend on quality printed postcards as their mainstay marketing tool.
“Quality is our main concern,” explains Fred Hernandez, marketing program director. “We’re a premium provider of direct mail and, since we print our own material, that also makes us a high-end printer.”
Modern Postcard execs say they’re delighted with the superior print quality of the press and super low number of “hits” found in quality control (that require reprinting). Here are some actual QC figures from pressroom records: Of 2,033 jobs run in one week, QC found that only seven required reprint. Of 1,247 jobs run in a subsequent week, only four were flagged by QC for reprint.
- Zarik Megerdichian