Advertising Inserts — 57 percent
Internet — 50 percent
Catalogs — 38 percent
Source: Vertis Customer Focus: Decade of Data, 2008. Customer Focus is Vertis Communications’ proprietary annual study tracking consumer media and buying behavior across a wide variety of industry segments and media, including advertising inserts, direct marketing and the Internet.
Print in the Mix, a clearinghouse of research on print media effectiveness, is published by the Printing Industry Center at RIT and made possible by a grant from The Print Council. Please visit www.printinthemix.rit.edu and www.theprintcouncil.org