Webcrafters Inc., a book printer headquartered in Madison, WI, has signed a letter of intent to be a Prosper Press Market Leader, which it will use to produce low- to mid-length runs of products ranging from educational and college texts to trade books, catalogs and atlases. The company posted $100 million in revenues in 2008 and currently operates two Kodak NexPress S3000 digital production color presses on the digital side of its business.
HP Debuts Its Indigo W7200
ROCHESTER, NY—What's the best way to premier a new digital press to print service providers who might be interested in acquiring one for themselves? Get 60 existing customers and prospects, representing some 40 companies, to come and see the machine in action live on the press floor at the North American beta site.
That's exactly what HP did last month in hosting a group to tour Mercury Print Productions' Book Div. located here. Mercury, which produces textbooks, teacher's editions, workbooks and other materials, is using its new HP Indigo W7200 digital color press with an in-line Hunkeler finishing system to increase productivity, speed turnarounds and reduce waste.
Designed to offer digital productivity with offset quality, the W7200 is a rollfed, liquid electrophotographic printing, dual-engine solution for high volumes (240 letter-size four-color and 960 letter-size monochrome duplex pages per minute) of variable data and short-run static printing. It can produce up to 7.5 million one-sided, letter-size four-color pages, or 30 million monochrome letter-size pages per month.
The press prints up to seven colors, including PANTONE and spot colors, and comes standard with an in-line priming unit to enable compatibility with most off-the-shelf coated and uncoated papers.
Mercury's Indigo W7200 is being driven by HP's new SmartStream Production Pro version 3.5 print server, which provides enhanced throughput, image processing and load balancing across multiple presses. The new server is also compatible with the Advanced Function Presentation (AFP) data stream format used in high-volume transactional/promotional printing.