Among the applications tested were “text-to-win” promotions by retailers, real estate agents adding inquiry codes to for-sale signs, newspaper polls and a product manufacturer offering downloadable video instructions. Initial testing of the response program was limited to a small group of advertisers and publishers near Goss’ facilities in New Hampshire.
It expects to expand Goss-RSVP geographically and explore extending the system to other media, including packaging, signage and electronic media.
The program’s cost model is described as being based primarily on utilization, similar to click-throughs for Internet advertising. Individual companies can purchase GossRSVP codes and manage their programs via www.gossrsvp.com.
PODi Offers New Tracks
ROCHESTER, NY—PODi, the Digital Printing Initiative, has announced details of sessions to be offered at its seventh annual AppForum. The three-day conference, dedicated exclusively to digital printing applications, will be held January 19-21, 2009, in Las Vegas at the Rio All-Suite Hotel & Casino.
• The new Direct Marketing Track is intended to address the needs of both service providers and their clients by providing best practices and strategies for creating and delivering direct marketing solutions, including transpromo.
• The new Web-to-Print Track explores strategies for service providers and enterprise marketers to make better use of the Internet.
• The Sales and Business Strategies Track is designed to help service providers be more successful with digital printing by implementing business models that fit their companies.
• The special Gold Sponsors Track consists of sessions led by top technology vendors supporting the 2009 AppForum.
For more info, visit www.podi.org/2009AppForum.
BOCA RATON, FL—Océ has opened a new Customer Experience Center at the headquarters of Océ Production Printing Systems here. The multimillion dollar, 18,000-square-foot facility provides visitors with hands-on access to the company’s full line of digital printing hardware (more than 60 systems) and software innovations, along with application and paper testing services.