During the August press conference, media reps were given the opportunity to question two Onset owners: C2 Media from Englewood, CO, and Holland & Crosby from Mississauga, Ontario, Canada—both of whom gave rave reviews of the printer. The Inca Onset, which was introduced in April 2007, has been purchased by nine printing companies worldwide, all of whom, according to Fujifilm, are reporting exceptional speed and quality.
Printing companies aren’t the only ones giving the Onset two thumbs-up. The PIA/GATF InterTech Technology Award judges felt the Onset was worthy of being named a 2008 winner.
In his testimonial letter to the InterTech judges, Scott Crosby, from Holland & Crosby, reported: “The biggest thing we have noticed is the increase in productivity. With the Inca Onset, we get to print even faster, with more predictable and consistent output. As an example, we recently conducted a rerun of an exact job we printed last year. It was completed in five hours vs. 20 hours last year.
“The quality is another step forward,” Crosby continued. “Customers are commenting that the full-color digital printing is striking, and they are particularly impressed with the quality of the gloss settings. Now, we deliver a gloss finish without the need to apply a clear coat using another process.
“Perhaps the most significant indicator of the impact of the Inca Onset is that previously 25 percent of our work was digital. Now, it is already 70 percent,” he concluded.
Print Promo Driven by Cell Phone
BOLINGBROOK, IL—Goss International has been testing a new technology, called GossRSVP, that enables readers to interact with printed materials via a cell phone. In the pilot program, advertisers and publishers have been incorporating a small logo containing a two-dimensional barcode and alpha-numeric sequence into their printed materials. Depending on the type of cell phone, readers can scan the code or send a text message to receive a response, such as a coupon, on their cell phone.