Printers shouldn’t assume business will come back, and that things will return to how they were even six months ago, he said. “The economy that is emerging requires lean business models since there will be less business in the market.”
In Seaver’s view, printers need to practice what they preach to clients by being aggressive marketers themselves, including online via social networking, blogs, Webinars and YouTube video posts.
Online social networking, through services such as LinkedIn, can be used both as an internal resource for help in running a printing business and as a marketing tool, he pointed out. “Three out of our four last sales came from LinkedIn.”
More information on the user group and conference is available at www.dscoop.org.