• Direct Marketing: Broadridge Financial Solutions—adding targeted personalization to its retirement plan enrollment campaign has helped boost overall plan participation by 6.5 percent, with 16.6 percent of eligible non-participants enrolling. The multi-touch program has increased assets under management by more than $2 million annually.
• Self-Promotion: AlphaGraphics in Billings, MT—this franchise was recognized for DirectHit, a variable data campaign it sent to prospects that had a response rate of more than 37 percent and brought in eight new programs within just two months of its launch. The Heins Creative agency assisted with the campaign.
HOUSTON—Personix, a business unit of Fiserv Inc., is the first site in the United States to install an InfoPrint 5000 color ink-jet printing system from InfoPrint Solutions. The company, which is a provider of business-critical communications, purchased the device to produce full-color statements.
WASHINGTON, DC—All current operations of the Networked Graphic Production (NGP) Partners process integration and automation initiative are to be absorbed by CIP4 (The International Cooperation for the Integration of the Processes in Prepress, Press and Postpress) under an agreement reached by the two organizations.
NEW YORK—XMPie has donated its uDirect Standard variable data software to the Graphic Communications Management program at Georgia Southern University in Statesboro.