PRINTER news
Ron Dahl, Ph.D., has been named as the new executive director at the Institute for Graphics and Imaging (IGI), based at the Harry V. Quadracci Printing Education and Technology Center, Waukesha County Technical College, Pewaukee, WI. Dahl is now responsible for overseeing IGI's advanced workshops and seminars, custom training program development, bookstore/publishing services and exhibition facilities.
At Associates Graphic Services, Wilmington, DE, Megan Kradzinski has joined the sales team as an account manager focused on the healthcare/pharmaceutical industry.
Two additions have been announced at St. Paul, MN-based Impressions Inc. Eric Jorgensen has joined as systems support specialist. Jenna Hazaert has also been hired as a sales and marketing assistant.
Eddie Poteet has joined the sales team at Dallas-based Jay Kay Press. He formerly worked at Padgett Printing. In other company news, Jay Kay Press reports that it has begun operating its new Indigo digital press to provide variable data printing and cross-media marketing campaigns.
Two additions have been announced at Naples, FL-based Intech Printing & Direct Marketing. John Hagan has been tapped as the company's new vice president and general manager. Russ Markovic has joined the sales team as an account executive.
Print in the Mix
Several of the recent postings in Print in the Mix summarize studies and provide data on the impact of cross-media marketing--the combination of multiple media to maximize and amplify advertising campaigns. Two can be found below.
Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information--By James C. Tsao and Stanley D. Sibley.
o Consumers with favorable opinions toward Internet advertising also expressed more positive attitudes than their counterparts toward all other forms of advertising media tested (newspapers, direct mail, magazines, TV, radio, etc.).
o As a source of advertising information, print media has not been displaced by Internet advertising. Instead, consumers with a favorable attitude and/or frequent use of various print media advertising--such as billboards, direct mail and magazines--experience a complementary, interrelated relationship between Internet ads and print ads.
