Print in the Mix
Coupon Redemption Jumps Nearly 10 Percent
According to data from promotions transaction settlement company Inmar, coupon redemption in the fourth quarter of 2008 grew nearly 10 percent compared to the fourth quarter of 2007, the first jump in redemption since the early 1990s. Consumer response to coupons also remained strong for the year, with 2.6 billion coupons redeemed, the third year in a row at that level.
For years, 70 percent of coupons were redeemed in conventional supermarkets yet, in 2008, coupons redeemed at mass merchandisers accounted for almost 20 percent of all coupons redeemed, while conventional supermarkets comprised less than 64 percent of coupon redemption.
The methods marketers are using to distribute coupons are also changing. Methods that gained and lost ground in distribution and redemption volume are:
Gaining Losing? / Ground Ground
Direct Mail / FSIs
Internet / In-ads
Newspaper / In-packs
On Pack / Shelf Box
Shelf Pad / Handout
According to Inmar, marketers continue to believe in the power of coupons and made 5 percent more coupons available to consumers last year. At 317 billion coupons, distribution is both up from the previous year and back up to levels from a decade ago.
"While we can't predict the future, it is safe to say that the traditional coupon is back in vogue for consumers," said Inmar's Jennifer Mauldin. "Even if the economy turns a corner sooner than later, a combination of factors have put coupons back on the radar of many consumers and introduced some to them for the first time."
To read this Print in the Mix Fast Fact and additional print market research studies, go to www.printinthemix.rit.edu. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (www.theprintcouncil.org).
The Printing & Imaging Association of Georgia (PIAG) has elected new officers. They are: chairman, David Canady, Imedia Group; chairman elect, David Bennett, Bennett Graphics; first vice chairman, Pat McBride, Envision Printing; vice chairman, Butch Mooney, American Color Graphics; vice chairman, Bill Cole, Tri-C Enterprises; immediate past chairman, Andy Shulman, Standard Press; and PIA national board of director, Jefferson Riley, THP Graphics Group. The association also named Riley its 2009 Benjamin Franklin Award recipient. The award was presented in April at the PIAG's 2009 Celebration of Print gala in Atlanta.
Three appointments have been made to the management team at Cenveo Inc.'s St. Louis location. Mike Denny has been promoted to general manager. Mike Hecht, who formerly worked in sales for Lithographix and Graphic Press in California, has joined as vice president of sales and marketing. ?Donald Kaufmann is the company's new controller. In addition, James Sheffield has joined the sales team at Cenveo-St. Louis.
Two positions have been created at Buffalo, NY-based Zenger Group. Tom Surwill has been tapped as vice president of business development. Elley Widmer has joined the company as an account executive.
Michael Keene, president and CEO at Minneapolis-based The John Roberts Co., and a 2008 Printing Impressions/RIT Printing Industry Hall of Fame inductee, has been named the recipient of the 2009 Harry V. Quadracci VISION Award. Also, Steve Buechel, pressroom manager at Wheeling, IL-based The Segerdahl Group, was the H. Howard Flint II Pressroom Manager of the Year recipient. The awards were presented at the recent Web Offset Association Offset & Beyond conference in Las Vegas.
Los Angeles-based CR&A Custom President Carmen Rad was named the recipient of the Rising Star Award by the National Association of Women Business Owners–Los Angeles, a chapter of the National Association of Women Business Owners. The award is given to a female entrepreneur who has established a critical milestone in her business and has displayed high potential for enduring entrepreneurial success.
Joe Fanelli has joined Tempe, AZ-based Ironwood Lithographers, a wholly owned subsidiary of Consolidated Graphics, as its new vice president of sales.
The Graphic Arts Education and Research Foundation (GAERF), has launched PrintED's ninth area of accreditation: Advertising & Design.
Montreal-based Transcontinental Inc. has appointed Christian Trudeau as president of its Marketing Communications Sector. He will oversee the development and growth of this sector, which accounts for approximately $400 million in annual revenues.
At Ward/Kraft Inc., Ft. Scott, KS, Kim Mesplay has assumed a commercial/short-run division sales position.
Japs-Olson Co. has completed its training and deployment of one of the largest installations of LithoTechnics Inc.'s Metrix automated job planning and imposition system in North America.
Westampton, NJ-based Paris Business Products recently celebrated its 45th anniversary. Established as a continuous forms producer with a single press in 1964, the company now has manufacturing and distribution facilities in New Jersey, Texas, Florida, Nevada and Chicago. PI