Book Printing Outlook -- Consumer Confidence Key
“We upgraded our one-color digital print module, which enabled us to improve upon the quality, speed and resolution for our one-color trade and education customers,” Lane explains. “In addition, we announced the development of the industry’s first 1,200 dpi, four-color, ink-jet web press. By the end of the first quarter of 2009, we plan to expand our product offering of one-color digital printing to include four-color digitally printed books.
Other planned investments include increasing the capacity of its Lake Park, WI, facility to meet demand from book fulfillment and distribution customers. RR Donnelley’s order entry and archival systems have also been upgraded.
What does RR Donnelley expect from 2009? With an uncertain economy and the need for consumer confidence, Lane plans on staying close to his customers and leveraging the printer’s strengths—those things in his control.
“As always, the book market enjoys growth from bestsellers,” Lane says. “With the election and the Olympics over, the opportunity for book media coverage increases, and this translates into more book sales. The el-hi segment will be dependent upon funding from the states, while the college market is expected to be stable, although digital options continue to be introduced.
“RR Donnelley is committed to our customers and believes that our expansive global book manufacturing platform, superior customer service, and overall breadth of services enable us to be nimble and respond quickly and effectively to each market’s growth and to customers’ ever-changing needs.” PI