Women Are Better Leaders –DeWese
It's estimated that nearly 70 percent of print buyers today are female. It would have been smart if we had matched that growth with a commensurate growth rate in female salespeople and executives.
Did I also mention innovation and resourcefulness? No, I missed those two traits. I guarantee that if you are frustrated by the absence of a marketing plan for your company, some woman in charge will figure out the right direction to take, and suddenly sales will be much easier to come by.
I urge you to find a copy of the March 7, 2011, issue of Newsweek and study the list of 150 women who the writers designated as movers and shakers. Then, find a way to remind yourself of International Women's Day in 2012. Perhaps, around Nov. 30, 2011, begin to plan for your own celebration honoring women in your company.
Earn Brownie Points
And, even more dramatic, decide that you are going to sponsor an IWD event in your community. You will earn some great marketing points among the 70 percent of the print buyers, who also happen to be female, in your community.
So, there are two great recommendations, courtesy of Printing Impressions. One, sponsor and stage an IWD event in 2012 (let a few men in the door). And, secondly, join in the National Scavenger Hunt for Graphic Arts Company Growth by e-mailing firstname.lastname@example.org.
Oh, wait, there's one more thing. You know what it is: It's to get out there and sell something! PI
About the Author
Harris DeWese is the author of "Now Get Out There and Sell Something" and "The Mañana Man, Books II and III," available at www.piworld.com/bookstore. He is chairman of Compass Capital Partners and also authors the annual "Compass Report." DeWese has completed more than 150 printing company transactions and is viewed as the industry's preeminent deal maker. He can be reached via e-mail at email@example.com.