Raise ‘Share-of-Customer’ –Farquharson/Tedesco
If a buyer tells you that so-and-so is a little slow returning calls, pounce on that information and make changes to their future customer experience. Make your team better. Your SOC improvement depends on it.
The key to a healthy 2011 for your commercial printing business may lie just under your nose. Don't make the same mistake Sally did—capitalize on the opportunities all around you. PI
—Bill Farquharson, T.J. Tedesco
About the Authors
Bill Farquharson is the president of Aspire For (www.AspireFor.com). His Sales Challenge can help drive your sales momentum. Contact him at (781) 934-7036 or e-mail firstname.lastname@example.org. T.J. Tedesco is team leader of Grow Sales, a 15-year-old marketing and PR services company. He is author of "Playbook for Selling Success in the Graphic Arts Industry" and five other books. Contact Tedesco at (301) 294-9900 or e-mail email@example.com.
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.