Web-to-Print : Hard Lessons Learned
Global Thinking uses W2P as a front-burner talking point for its sales force, augmenting the roster of case studies that can found on its own Website. On the technology side, Global employs a development team of about a dozen programmers and designers.
Like its contemporaries, Global Thinking will waive the setup fees based on a long-term contract. If a customer wants to be able to tie its shopping cart into Global's system, the printer will charge less than clients that require a shopping cart in addition to the site.
The challenge now, as Global Thinking looks to expand on its short-run publishing work, is keeping pace with demand. "All of our customers want something different, so trying to keep everyone happy is critical," Fay says. "We didn't have the ability to customize the sites initially, so that was always a stumbling block. Now that we can customize, our biggest challenge is fitting it in." PI