Marketing Service Providers : How Can We Help You?
“How can you, as the printer, help them? How can you serve them? How can you help them do their job more effectively?” she poses. “Salespeople should be thinking about how they define themselves and what their job really is. It’s not, ’I just need to find the person who buys print and make sure that I’m offering the lowest price.’ ”
The short answer, then, is to become a provider. Whether it’s printing-related or marketing-driven matters little, just as long as your firm is the client’s problem solver. PI