Special Effects/Finishes: Turn How Into Wow!
Value of Special Effects
Trade printer AccuLink, based in Greenville, NC, installed a Scodix 1200 on its HP Indigo 5500 digital press to enable special UV effects. The Scodix 1200 has the capacity to produce up to 99 gloss units and a polymer height of up to 70 microns for tangible dimension.
Tom O'Brien, co-owner of AccuLink, saw the Scodix in action at the 2011 Dscoop HP user group meeting and was captivated by the output. Later that year, he traveled to Israel to learn more and spent several days there, meeting with Scodix officials. When he left Israel, he had a signed order in hand.
"I could not stop thinking about what the press was capable of doing...just the added dimension it gave to printing," he says.
Currently, AccuLink is producing book covers, postcards, marketing collateral and pocket folders. One of the earliest jobs called for a tri-fold mailer; a professional football team developed a campaign aimed at renting out its premium skybox seats. The front contained a football image with dimples to create a pigskin texture and a raised grip. The mailer's response rate enabled the team to sell out its skybox seats.
Last November, AccuLink installed a glittering unit, which paved the way for holiday cards, posters, packaging applications, Braille and security applications. What's really impressed O'Brien is that the Scodix machine has been ultra-reliable, operating without a minute of downtime due to problems. Operationally, O'Brien has found the press to be extremely straightforward.
The results have exceeded O'Brien's expectations, which had been high following the Dscoop introduction. The printer has won a number of awards in Printing Industries of America affiliate chapter competitions, as well as Dscoop honors. More importantly, clients have derived higher response rates from their mailing campaigns. Book publishers are thrilled with the icing on the cake that dimension provides book jackets.