Boosting Revenues: Value-Add Service Offerings
Overall, respondents reported that the top benefit gained from offering value-added services was access to new revenue streams. A closer look at benefits by type of services offered revealed print-related services enabled more cross- and up-selling; digital media services expanded customer bases; and marketing services offered competitive differentiation and strengthened customer relationships.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
