Printer/Call Center Alliance Aims to Improve Marketing for SMBs
The Contact Results/Allied Printing alliance targets small to mid-size businesses. People view such businesses as the little guy who will take care of them, said Robertson, which is an edge they have over their big-company competitors.
The technology to help them take advantage of this competitive edge isn’t all that expensive or difficult, says Robertson. “But everyone is looking offshore to save money.” He is looking for the small to mid-size business clients who are willing to spend “a little more” to make it worth their while. “Those are the kind of clients I want.”
Robertson and company co-founder Jim Tisdel are long-time business acquaintances. Two years ago, Tisdel was president and chief executive at customer analytics company InterSight Technologies, which provides the data analytics behind Contact Results marketing campaigns. Tisdel still holds that position. Robertson at that time was at a company called Contact Center Optimization doing consulting work, when clients began asking him to do the work that he had advised for their businesses.
He decided to do so, but admits to another motivation: “I’m appalled by the way big companies take me for granted and don’t want me as a customer. I want to fix it.” He and Tisdel formed Contact Results in July 2004.
Since then, the company has varied in size from a high of 20 employees to as small as the two co-founders providing consulting services. In partnership with Allied, the count is about 75.
He describes the company as “national, with a focus in southeast Michigan now.”