The Print Report: John Beadel on Keeping Clients on Board During the Pandemic
Most of us have had that sinking, pandemic-related "OMG" moment in relation to our business this year. For John Beadel, President at Associated Printing Productions Inc. (APPi), that moment came sooner than most.
John’s business primarily serves the cruise line and leisure industries. If you think back to what feels like a decade ago, in February news of COVID-infected cruise ships out at seas and being denied permission to port dominated headlines and pretty much stopped everything at APPi. So, what do you do in that situation? Go down with the ship or find a way to stay afloat, literally.
In this episode of The Print Report, John talks to Pat and I about how he created an opportunity to keep his clients on board, and help the industry in the process by offering an antimicrobial coating to protect printed products.
Listen Long and Prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.