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Not only will this multi-channel market approach deliver results for your business, it will be the best way to show your customers how you can help their business communications be more effective.
See you next time. In the interim, please, share your stories. I would love to hear them.
—Cary Sherburne
About the Author
Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. She is a frequent speaker at industry events, a regular contributor to industry publications and has written three books, available through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at Cary@SherburneAssociates.com.
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- Xerox Corp.
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