Print Buying UK vs. US: Making Moves for the Future of Print
In this special episode of Print Buying #UKvUSA, Matthew Parker and I discuss strategic communications and sales planning for COVID-19 reopening. We outline some of the different ways our two countries are getting back on their feet and how that affects print, and talk about how businesses can reboot their relationships with customers and find new ones, all while doing what we do best – disagreeing!
Should printers connect with prospects on a human level as part of their outreach, or is it better to leave emotions out of it and provide a package of everything they might need, leaving the decision entirely in their hands? Should printers be engaging customers and prospects in discussions that could prepare them for the future such as remote printing solutions, or focus solely on helping businesses get back on their feet? Your answers to these questions will determine whether you’re #TeamDeborah or #TeamMatthew.
There are some things we do agree on. Printers need to lead at this difficult time, and they need to be the ones to come up with print and marketing ideas – your customers have bigger issues to focus on right now.
Listen Long and Prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.