Out of Sight, Out of Mind —Dana
21) Thank you lunch. If your customers are allowed to let you take them out to lunch, do it to thank them for their continued business.
22) YouTube videos. Not for everyone, I grant you that, but what if you have an employee who's not camera shy and who can explain a process that would speak volumes to prospects?
23) Blogs. A blog is the relaxed sibling of its buttoned-up relative, the article. You can create a blog for free, but it demands decent writing and a long-term commitment.
24) Write articles. There's probably a business newspaper in your city or town. I guarantee they're looking for content. Contact the editor and examine the possibilities. Once you get published, send out a news blast to customers.
25) Join marketing associations. Find the nearest affiliate to the Direct Marketing Association (DMA) and consider joining it. If you're evolving into a marketing services provider, it's a natural.
26) Speak at an association meeting. See above item. These associations host lots of events, including annual conferences, and often send out a call for speakers.
27) Participate in buyers' events. If there are conferences that attract your ideal market, consider exhibiting there. Even if you don't exhibit, attend them to hear discussions among print customers and to network.
28) Sponsorships. Look into associations, events and Websites that attract your prospects. Find out various sponsorship options.
29) Print ads in local community publications. Are there schools and community organizations that need printing done? Could you do it in exchange for advertising?
30) Banner ads on Websites. Start looking at the Web through the eyes of your prospects. Identify key sites that are magnets for your best prospects. Can you place ads there?
These are just 30 different ways for printers to keep their names in front of customers and prospects. Others include promotional items that carry your "brand," like calendars and pens, and print ads in magazines. Today, you need to promote your services across multiple media. You never know where your audience may be looking for you. Be there just in case they are. PI