Out of Sight, Out of Mind —Dana
10) Educational sessions. If you have space for 10 guests, host 45-minute sessions on educational topics from which customers can benefit. Identify common challenges. You'll be an invaluable resource. Keep it simple—coffee and donuts are fine.
11) Invite conversations via your site. Websites should be engaging. Build in a form to encourage visitors to submit questions. Make sure you have someone in charge of answering them.
12) Invite customers to buyers' events. If there is an event from which your customers will benefit, ask one or two to go as your guests.
13) Send articles. I like it when service providers show they're thinking of me by sending me articles that are relevant. It's easy. It's free. And I remember who kept me in mind.
14) News releases. You won't believe how easy and effective it is to write your own news releases and e-mail them to your customers and the media. For excellent information on this, read "The New Rules of Marketing and PR" by David Meerman Scott.
15) Open house. Have an annual open house to celebrate…anything! Print customers enjoy meeting their peers.
16) Customer survey. Doing a survey every year or two will not only keep your name in front of clients, but will also show them that their feedback matters. Web-based surveys (like Surveymonkey) are affordable and easy to use.
17) CAB (Customer Advisory Board). Ask four customers to form your CAB. Have a quarterly lunch to solicit their ideas about how you're doing.
18) Linked In. Set up your LinkedIn Profile and start making connections. If nothing else, you'll show up in a search on that site.
19) Twitter. Laugh if you want, but Twitter's a great place for printers to shine. Use it to share your smarts, not to blatantly sell.
20) Thank you note. From time to time, send handwritten notes to your clients. They will always get opened and read.