Out of Sight, Out of Mind —Dana

I sat down to compile such a list, and I came up with 30….so far. Granted, some are way out there. Some are pricey, and some are free. Some will appeal to you; others won't. Pick the ones that match your style, your budget and your market.

30 Diverse
Marketing Ideas

1) Phone. Cold calls aside, talk with customers even when there's no work in production. It takes the "sales" out of sales calls.

2) E-mail. Keep in touch with helpful, business-related e-mail, which is less intrusive than phone calls. Make sure your digital signature is complete with all contact information and your URL.

3) Website. Every company needs a Website. It doesn't have to be deep, but it must showcase your strengths, provide contact information, and make it clear what your products and services are.

4) Monthly newsletter. There's no regular marketing vehicle more important than your newsletter. It can be printed and mailed—and posted on your Website, or just e-mailed—and posted on your site. Newsletters need not be long. They should be at least three parts informational to one part promotional. Send them to clients and also to prospects once you get their permission.

5) In person. Every time you meet with a customer or prospect, you're promoting your firm.

6) Direct mail. Simple postcard campaigns are effective. A well-designed corporate brochure is also recommended. Get a writer and designer involved; I beg you.

7) Letters. Sales letters can make a strong statement, but only if they're well written, original and clearly define why your company is different.

8) Samples. Print customers like getting samples from prospective printers, especially if they're relevant to their needs.

9) Plant tour. Offer a tour to a small group of new clients from time to time. Encourage questions. Don't just talk about equipment; talk about applications. Try to have the company president there, as well.