Predictions for Growth in Printed Electronics Applications in 2011
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Lessons from success
There are important lessons from the recent successes too. The Amazon Kindle e-reader is the antidote to phones and computers we cannot read in sunshine. It is partly printed with an excellent route to further weight and cost reduction using more printing. It replaces books.
The Apple iPad is not killing the Kindle because it is not simply an e-reader and it is in color. You need a spectacularly better product in the eyes of potential users to compete effectively with either of these powerful global brands with their unsurpassed routes to market. An example would be a color e-readers tightly rolled into your mobile phone, but no such product is in prospect for 2011.
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