PostNet CEO Steve Greenbaum in Upcoming Episode of ‘Undercover Boss’
DENVER—Nov. 30, 2012—Since founding PostNet in 1993, CEO Steve Greenbaum has worked tirelessly to evolve the franchise from its origins as a mail and parcel store to a full-on neighborhood business center, providing small-business owners with relevant services. His journey to get a behind-the-scenes look at how that evolution is playing out in PostNet franchise centers will unfold on the hit CBS series “Undercover Boss,” airing on Friday, Dec. 7.
“Going undercover gave me an unprecedented opportunity to get a sense of how the decisions we’ve made at the executive level have affected our franchise owners, employees and customers,” Greenbaum said. “I came away with an incredible sense of pride in our company and a renewed appreciation for those on the front lines of our business every day. It was an exhilarating and humbling experience, both personally and professionally.”
In the episode, Greenbaum—disguised as a longhaired, former motorcycle shop owner named “Brad”—in shown working in PostNet centers around the country in a variety of tasks, ranging from designing marketing collateral to outside sales and marketing of PostNet’s services to local business owners. Along the way, he hears the personal struggles of employees, and the challenges faced by some franchisees that aren’t following the new “Neighborhood Business Center” model.
PostNet Neighborhood Business Centers provide marketing services and specialize in meeting the design, printing and shipping needs of small businesses and entrepreneurs. Founded in 1993, it has more than 700 locations worldwide. Each PostNet franchise is locally owned and operated.