Postal Rate Increase Packs Powerful Punch —Michelson
Postal reform and rate hikes, obviously, put greater strain on the print vs. electronic communications debate. Although the impact on print volume is hard to assess due to rate design changes, Interquest predicts overall volume reductions from 2007 to 2010 of 2.9 percent for catalogs, 2.7 percent for periodicals and 2 percent for direct mail. The total impact will vary depending on sectors and business models, and how the market responds to the new shape-based rates, according to the researchers.
But, just as every dark cloud has a silver lining, the increases do present consultative opportunities. Since it’s now more imperative that printed products are designed for maximum postal discounts, printers and mailers need to get involved early on during the design and conception stages. And, with address quality and impending delivery point validation requirements, database management/list hygiene services (a growing profit center) become even more valuable. It will mean printing and mailing less pieces, but will help build better customer loyalty and ROI justification for print over the long haul.
Recognition for a True Offset Printing Press Technology Pioneer
Although he retired as vice president of research for Heidelberg Web Systems in 2003, Dr. Charles Krouse earned his day in the limelight when he received the Robert F. Reed Technology Medal at the TAGA conference last month. His career spanned three decades with Goss International predecessor companies Harris Corp. and Heidelberg Web Systems. Dr. Krouse was instrumental in designing the M-300 web press and, later, gapless Sunday press technology. His research was also vital to innovations such as shaftless drives, pinless folders and presettable inking systems, among others. His industry legacy will live on for years to come.
Mark T. Michelson