Positively Print Award to Honor Outstanding Print Advocate at GRAPH EXPO 2012
Recognized as well were five major magazine publishers-Conde Nast, Hearst Magazines, Meredith Corp., Time Inc. and Wenner Media, which joined forces to conduct one of the largest print advertising campaigns ever to promote the vitality of magazines as a media.
Printing and Graphics Association - Mid-Atlantic was recognized for its “Print Grows Trees” campaign, that can be modified and copied by others, and strongly countered the public notion that e-materials are environmentally friendly while print is not.
Awardee Hewlett-Packard (HP) was recognized for its efforts to promote print that were international in scope, targeted marketing professionals, and made use of two publications to support its efforts.
Lastly, the “Individual Print Advocate” award was presented to Warren Werbitt and Pazazz Printing, for promoting print through two YouTube videos, “Printing’s Alive” (parts 1 and 2), viewed by well over 200,000 people, that humorously and dramatically show the necessity of print in the world.
The Positively Print program was created as an extension of the EXECUTIVE OUTLOOK Conference by GASC co-owners-the National Association for Printing Leadership (NAPL), NPES The Association for Suppliers of Printing, Publishing and Converting Technologies, and the Printing Industries of America-with the support of the Print Council. Additional information, entry rules, and entry forms are available at www.PositivelyPrint.org.
About GRAPH EXPO 2012
Recognized as the most expansive exhibition in the Americas of offset, digital and hybrid technologies, products and services for the commercial, transactional, converting and package printing, publishing, mailing, in-plant, photo imaging and marketing industries, this year’s “Print Integrated” themed GRAPH EXPO will offer an exciting show-going experience for a diverse spectrum of attendees. The tradeshow will present the latest graphic communications technologies in live equipment demonstrations across the show floor and education on the most in-demand products and newest profit-making opportunities.
About GASC
GRAPH EXPO and PRINT are produced by the Graphic Arts Show Co. (GASC). GASC is owned by the National Association for Printing Leadership (NAPL), NPES The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES), and the Printing Industries of America.
Source: GASC.
