Polaris Direct Is First Printer in U.S. to Install the Xerox Impika Evolution Inkjet Press
HOOKSETT, NH—April 29, 2015—Polaris Direct, a nationally acclaimed direct marketing services provider and print company, is the first in the United States to install the new Xerox Impika Evolution inkjet press. With a focus on the future, and expertise in creating high-volume personalized communications, Polaris Direct sees now as the time to invest in the latest technology changing the dynamic of one-to-one marketing campaigns.
"Data driven technology like the Evolution can bring personalized messaging with greater efficiencies and scale to our clients," said Judith Maloy, Polaris Direct, director and CEO. The Xerox Impika Evolution has run speeds of 832 feet per minute and VHQ print with up to 600x1,200 dpi. It produces quality variable data four-color mailings at high-speeds and volume.
"We are innovative thinkers with a strong legacy for exemplary customer service committed to working with our customers to create customized standards for color management and production quality for the new inkjet," said Joe Maloy, president and COO, Polaris Direct.
This 'white paper-in' technology offers unlimited possibilities for creating a unique message for each person mailed. The dialogue is only limited by the amount of available data. As recently reported by InfoTrends, data is the fastest growing segment of the direct marketing industry with companies helping to support marketers with integrated platforms for customer data. "Polaris Direct is working with our customers to create advanced personalization using an increased number of data points. According to 2013 USPS Household Diary Study, over 67 percent of all standard mail is personalized today. Personalization is proven to drive response and increase ROI. The industry is ready to take personalization to the next level and Polaris Direct is leading the way," relayed Maloy.
The installation completed on April 3, 2015 and Polaris Direct has already printed and mailed campaigns for their clients.
"Polaris Direct’s investment in the Evolution illustrates their forward-thinking and innovative approach to deliver impactful direct marketing campaigns that will help their customers prosper," noted Robert Stabler, senior vice president/general manager, Graphic Communications Business Group, Xerox. "The Evolution is known for its flexibility and scalability—critical must-haves in today’s demanding print environment."
Visit PostaLink, www.postalink.net, the print division of Polaris Direct, to learn more and to see the new inkjet press in action.
About Polaris Direct
Polaris Direct is a full-service print and direct marketing company located in Southern New Hampshire specializing in high-volume direct mailings for Fortune 500 companies and marketing agencies. As a full-service supplier, Polaris Direct is equipped to meet all of our clients’ direct marketing needs including pre-production planning, mail piece design, data processing, laser and inkjet imaging, match mail, lettershop/bindery production, and commingling. Through our print division, PostaLink, www.postalink.net we offer forms printing, commercial and large format printing, as well as four-color variable data inkjet printing. Polaris Direct is a certified member of the Women’s Business Enterprise National Council (WBENC). We’ve chosen the night sky’s most trusted navigation tool as our name—Polaris. Like the star, we intend to be a guiding light for marketers in search of real solutions for their direct marketing campaigns.
Source Polaris Direct.