2014 PODi AppForum for Digital Printing to be Held in Las Vegas
ROCHESTER, NY—September 9, 2013—PODi, the Digital Printing Initiative, has announced that the 2014 AppForum digital printing conference will be held March 31 to April 2 at Caesars Palace in Las Vegas. The AppForum presents an unbiased perspective on the strategies and tactics essential to growing digital printing and marketing services businesses. The tracks will also have an emphasis on hands-on participation to develop the implementation skills and strategies attendees will learn at the conference. “Although our industry faces challenges, there are also great opportunities for growth,” said Caslon and PODi president, Rab Govil. “This year’s AppForum will feature an enhanced focus on not just the ‘what’ companies need to do to get ahead, but really dive into the ‘how’ to get it done.”
Paul Strack, president of Custom XM, commented about the forum: “I have been a frequent attendee of the AppForum simply because it works. The presentations, the networking opportunities, the takeaways, and the hands-on real life experiences that are shared have helped our company continue to achieve our goals in all things related to marketing and Print on Demand.”
The casual, low-key atmosphere of AppForum encourages participation and open dialogue among attendees and speakers. “The intimacy of AppForum makes it different—the focus is on learning and the sharing of ideas,” said 2013 AppForum attendee Mark Granito, president of the MEG Group, who also added that the benefits of AppForum include, “Great seminar leaders who share interesting and practical approaches to growing our business are a highlight at AppForum.”
Dave Erlandson, general manager of Caslon and PODi, also relayed: “We’re looking forward to having AppForum at Caesars Palace this year. It promises to be a great venue, in the heart of the Las Vegas strip. AppForum will be the place for those looking to take their business to the next level with innovative solutions for selling and executing digital print applications."
AppForum attendees enjoy one full day of Pre-Conference Intensives, along with two days of interactive educational sessions, lively panel discussions, keynotes from industry thought leaders, a uniquely open atmosphere, and the most productive networking they’ll do all year.
Sponsorship opportunities are now available. Attendees have the chance to meet representatives from sponsoring companies for quiet one-on-ones at their display tables and at several networking events. Vendors can take advantage of enhanced marketing coverage by participating at the Gold, Silver or Bronze sponsorship levels.
About the AppForum
The annual AppForum is the only digital printing conference dedicated exclusively to marketing applications powered by digital print with a truly independent, vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources, industry contacts, and expertise come together once a year to make the AppForum the cornerstone of what’s new and what’s next in digital print applications.
PODi is a global, vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, Esko, Franchise Services, HP and Xerox. The organization drives demand for marketing applications powered by digital print and helps members build successful digital print businesses.
Caslon helps companies leverage digital media and technologies, especially relevant direct mail and digital printing. Caslon generates industry research, creates content, tools, and business resources for solutions providers including the Foundry sales enablement system. Caslon is the management company of PODi and produces the annual PODi AppForum.