PODi AppForum 2015 Has Been Rescheduled for May 11-13 at Harrah's in Las Vegas
ROCHESTER, NY—January 30, 2015—AppForum 2015 has moved to Harrah’s Las Vegas from May 11–13 and blends the best attributes of prior AppForums with a new industry-oriented approach. The result is a truly unique industry event for print services providers who want to transition to marketing services and for marketing services providers who want to enter or grow their business in key vertical markets. The conference agenda now includes vertical market tracks designed to help small to mid-sized print and marketing services providers be successful selling to four, key markets.
- Higher Education
- Not-for-Profit
- Hospitality
- Retail
“An advisory council of PODi members identified content needed by the industry and the result is a conference highly tuned to the needs of commercial printers which provide direct marketing services,” relayed Greg Cholmondeley, PODi workflow analyst. Each vertical track consists of four sessions on Market Strategy, Sales Strategy, Application Development and Application Implementation:
- Led by actual printers who have succeeded in selling to these industries
- Delivered in terms of real-life lessons rather than theoretical hypotheses
- Including “voice-of-the-customer” accounts of actual clients in these industries
- With actionable checklists for entering or growing business in these markets
“This is an innovative approach which I haven’t seen in any other conference,” continued Cholmondeley. “It provides real-life knowledge delivered in a structured format by the people in the trenches who know what really works, including success checklists that attendees can use as soon as they return home.”
The current agenda is online and, in addition to the new vertical market tracks, it contains:
- Monday extended workshops on solution selling, cross-media solutions and workflow automation
- Keynote sessions by author Andrew Davis and Franchise Services President and CEO Richard Lowe
- A broad collection of sessions on topics covering marketing services best practices in sales, workflow automation and solution implementation.
Special Early Bird conference pricing is in effect from now until March 31, 2015. More conference information, including session topics, speakers and online registration – can be found at www.appforum.org.
The AppForum is produced by Caslon.
About the AppForum
The annual AppForum is the only digital printing conference dedicated exclusively to marketing applications powered by digital print with a truly independent, vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources, industry contacts and expertise come together once a year to make the AppForum the cornerstone of what’s new and what’s next in digital print applications.
About PODi
PODi is a global, vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, Esko, Franchise Services and Xerox. The organization drives demand for marketing applications powered by digital print and helps members build successful digital print businesses.
About Caslon
Caslon helps companies leverage digital media and technologies, especially relevant direct mail and digital printing. Caslon generates industry research, creates content, tools and business resources for solutions providers including the Zenarate sales enablement system. Caslon is the management company of PODi and produces the annual PODi AppForum.
Source: PODi.
