Pictorial, Time Inc., and Eastman Kodak Speak on APC/P3 Sustainability Panel

CARLSTADT, NJ—Pictorial Offset Corp., the largest privately-owned, single-facility commercial printer in the United States, highlighted their environmental efforts during an Advertising Production Club of New York (APC) and Partnership in Print Production (P3) seminar on Monday, November 5, 2007 at The Yale Club in New York City.

Don Carli, Institute for Sustainable Communication, Senior Research Fellow, moderated the keynote panel, “Fight Global Climate Change by cutting through the Green Fog” which focused on sustainability issues in printing and advertising. Speakers included David Refkin, Time Inc., Director of Sustainable Development; Gary Pawlaczyk, Pictorial Offset Corporation, Senior Vice President, Sales & Marketing; and Nick Patrissi, Eastman Kodak, Manager Market Development.

The panel discussion generated great interest from the large audience at the Yale Club in New York City, with David Refkin focusing on climate change; Gary Pawlaczyk on how doing the right thing can also be good for your business; and Nick Patrissi making the connection between sustainability and technology.

With such an enthused and knowledgeable panel, the audience was truly engaged in the dialogue about what the key issues are, and what are some practical implementation steps for both our professional and personal lives. This brought the much debated topic down to a personal level for the audience; broadening their horizons on the easy ways, they can put their best foot forward to help environmental sustainability, as opposed to intangible abstract ideas.

About Pictorial Offset Corp.
Pictorial Offset Corporation is the largest privately-owned, single-facility commercial printer in the United States. Family-owned since 1938, Pictorial is one of the nation’s fastest growing brand communications companies, serving many of the Fortune 500 corporations. In 1999, Pictorial Offset Corporation was the first commercial printer of its kind in the world to earn dual quality and environmental compliance accreditations of the International Standards Organization (ISO 9002: 1994 and ISO 14001: 1996, respectively.) In 2005, Pictorial was SmartWood™ certified by the Forest Stewardship Council for Chain-of-Custody through the Rainforest Alliance. Among the many products currently offered, Pictorial is now able to print all of them on SmartWood™/FSC certified paper - brochures and reports, magazine inserts, billing statements, pamphlets, package inserts, postcards and direct mail. To learn more about Pictorial Offset Corporation and “Design to Destination™” services, please visit www.pictorialoffset.com.

About the Advertising Production Club of New York
With over 75 years of providing a forum for continuing education, professional development and industry networking for its members, the Advertising Production Club of New York (APC) is the New York metro area’s premier member-supported trade association for the advertising production community. Members include a broad spectrum of professionals in the graphic arts industry – print buyers, imaging and pre-press producers, ad agency managers, art directors, creative services directors, graphic designers, studio and project managers. To learn more about the APC, please visit www.apc-ny.org.